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『Gina觀點』是以GinaBranding的跨產業觀察分析為起點,因應品牌經營基石來自品牌策略,並且品牌方略更要注重關鍵的思考邏輯,不論B2B或是B2C品牌價值都是來自客戶與消費者觀感,而注重購買需求關鍵是品牌成功不二法門,在Gina觀點中可以了解品牌因應市場變動產生的嶄新執行建議,及解析當下經濟局勢中的消費世代差異,不僅加速品牌推廣的市場競爭力,並且可以強化組織銷售商機能量。
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